## Write concisely

• If you adapt a paper copy document - cut it by 50%. People scan and use link words on the web.

• Use paragraphs and keep your sentences short.

• Choose an easy to read font - sans serif is usually easier to read than serif .

• Choose colours that are easy to read - headings should be darkish.

• Don't use too many colours, keep to black or dark blue for main text.

• Use short lines and remember paragraphs!

• Use lower case rather than UPPER CASE WHICH IS HARD TO READ ONLINE.

• Avoid using Initial Capitals. They Look Very Old Fashioned.

### Write to be scanned

• Align left - it helps the eye to scan.