Economics examines the choices people make about the use of limited resources to satisfy unlimited wants.

“A simple decision to buy a milkshake in an economist’s eye is seen as players in an intricate game of signals and negotiations. The game is for high stakes; some of the people who worked to get the milkshake in front of you made a lot of money, some of them made very little and some of them are after the money in your pocket right now.

Some of the producers involved used sustainable production techniques and others used the cheapest methods they could, some sell their products on global markets and others deliver it to your local dairy.”


Adapted from Tim Harford’s The Undercover Economist (Little Brown, 2006)